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The top of your funnel is where the magic begins. This is the stage where you attract traffic and generate awareness about your brand. To capture attention, focus on creating high-quality content that provides value to your audience. Utilize SEO best practices to improve visibility and leverage social media to distribute your content. Consider hosting webinars or workshops to engage your audience directly. Building a strong top-of-funnel strategy not only increases traffic but also sets the stage for nurturing leads through the conversion process.